Creating religion. How Elon Musk turned Tesla from a shooting company into the most expensive automaker in the world
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"Perfect". - The Times
an exceptional example of real business journalism. " - Washington Post
"The study of the subtle line between madness and genius." - John Heliah, author of the bestseller
"Real business triller". - Associated Press
Elon Musk is one of the most contradictory titans of Silicon Valley. Some consider him a genius and a visitor, others - a mercantile fraudster. Mask is the author of the most daring ideas, from the colonization of Mars to microcomputers implanted into the brain. But the most discussed is still an electric car.
In the 2000s, they were a curiosity that no one took seriously. But a small group of engineers and entrepreneurs saw the potential in them and decided to go v-bank against the largest and most cruel business competitors in the world-Ford, Toyota, Volkswagen, Mercedes-Benz, BMW and, of course, General Motors.
Tesla survived a truly hellish time: she was persecuted by competitors, investors crushed, and the revelations interfered. Musk himself repeatedly put the company on the brink of collapse. However, over the 20 years of its existence, Tesla has turned from a "upstart" into the most expensive automaker in the world.
This book is a story about how a team of eccentrics and innovators, having a meager chance of success, changed the future. How did they succeed? How does Tesla work inside? What sacrificed Elon Musk for the sake of implementing his dreams? You will find answers to these and other questions in the book "Game of Va-Bank"
an exceptional example of real business journalism. " - Washington Post
"The study of the subtle line between madness and genius." - John Heliah, author of the bestseller
"Real business triller". - Associated Press
Elon Musk is one of the most contradictory titans of Silicon Valley. Some consider him a genius and a visitor, others - a mercantile fraudster. Mask is the author of the most daring ideas, from the colonization of Mars to microcomputers implanted into the brain. But the most discussed is still an electric car.
In the 2000s, they were a curiosity that no one took seriously. But a small group of engineers and entrepreneurs saw the potential in them and decided to go v-bank against the largest and most cruel business competitors in the world-Ford, Toyota, Volkswagen, Mercedes-Benz, BMW and, of course, General Motors.
Tesla survived a truly hellish time: she was persecuted by competitors, investors crushed, and the revelations interfered. Musk himself repeatedly put the company on the brink of collapse. However, over the 20 years of its existence, Tesla has turned from a "upstart" into the most expensive automaker in the world.
This book is a story about how a team of eccentrics and innovators, having a meager chance of success, changed the future. How did they succeed? How does Tesla work inside? What sacrificed Elon Musk for the sake of implementing his dreams? You will find answers to these and other questions in the book "Game of Va-Bank"
Author:
Author:Хиггинс Тим
Cover:
Cover:Hard
Category:
- Category:Biographies & Memoirs
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-04-164749-0
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