Beyond the games. The principles of success of Minecraft, Angry Birds, Pokémon GO, and other phenomena of the global gaming industry.
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The famous industry expert Just Van Deren reveals the reasons for the success of Minecraft, Fortnite, Pokemon Go, Angry Birds, and other cult projects in the gaming industry. This book tells how Sony and Electronic Arts destroyed Nintendo's monopoly, how Valve revolutionized with mods, how Pokemon Go and Angry Birds defeated the 'giants of the gaming industry,' and how two Harvard Business School graduates opened the largest retail network Game Stop and managed to avoid bankruptcy. The author thoroughly examines all these phenomena in his book, immersing the reader in the 'insides' of the gaming industry.
Author:
Author:Just van Drenen
Cover:
Cover:hardcover
Category:
- Category:Computer & Technology
- Category:Motivation & Success
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Dimensions:
Dimensions:25x18x2.6 cm
Series:
Series:Top Business Awards
Age restrictions:
Age restrictions:12+
Product type:
Product type:embossing, partial lacquering
ISBN:
ISBN:978-5-04-180168-7
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