Why do women wear what they wear

Why do women wear what they wear? What depends on the daily selection of the costume and what does the wardrobe are in addition to clothes? What are guided by the owner of the wardrobes, choosing an outfit for a solemn occasion or party? Sophie Woodword tried to find answers to these questions by examining the wardrobes of residents of London and Nottingham. Watching how they choose clothes for certain cases, the author demonstrates the variety of factors affecting this process: from cultural or ethnic self -identification to bodily sensations from contact with fabric. The act of constructing a public image that occurs in a private space is related to personal stories of life, family relations and searches for oneself. The author embeds them into a social and cultural context, revealing a new look at the reader on more general problems associated with fashion and identity.
Sophie Woodword - English sociologist, phd, professor of the University of Manchester