The story of Panton. XX century in color

We see colors everywhere. What begins as a signal passing through the optical nerve quickly turns into an emotional, social and spiritual phenomenon, which carries multi -level living meanings. Pantone, World Flower Authority, invites you to a rich visual tour dedicated to 100 years of development of the most popular color model in the world. The previous century was an incredibly important time for color. Revolutionary changes have occurred in every visual discipline. That is why the long -standing employees of Pantone and the coloristic guru identify in the book more than 200 works of art, products, jewelry and fashion and carefully compare them with 80 different official palettes of Pantone colors to identify trends and predict the further development of color in our rapidly changing world