The basics of imageeralia. Image of personality, organization, territory

The training manual reveals the theoretical and practical foundations of imageeralia. The structure of the manual includes six chapters, in which the sociocultural nature of the image, its types and functions are considered, various aspects of the image of the individual, organization, territory, goods and services are analyzed, and the criteria and technologies for creating a positive image are determined. The manual is intended for students a wide range of specialties (managerial, economic, psychological and pedagogical) The electronic version of the training manual may be useful in the process of distance learning in the system of higher and additional education.
2nd edition, supplemented