Personnel marketing. Tutorial

The training manual reveals the features of personnel marketing, approaches to the definition of “personnel marketing”, the system of requirements for the employee by the employer, and analysis and control technologies in the distribution of labor resources are identified, the concepts of “image of the organization” and “personal image of the employee” were disclosed and examples are proposed. Image assessments are presented with strategic HR management, which determines the directions of development of strategic marketing in working with personnel, and consumer values ​​are revealed.
Designed for undergraduate students studying in the field of training "personnel management". It may be of interest to scientists studying the labor market, specialists of the State Employment Service, History Agencies, Companies. It is advisable to apply a book in a system of additional professional education for specialists in working with HR-marketing personnel and managers