Battle for the guest. Strategies and tactics of restaurant marketing

For the first time in Russia, a full-fledged guide on practical marketing in the restaurant. His author Irina Avrutskaya, about ten years worked at key positions in such famous companies as "Wweet Catering", Papa John"s Pizza, "Rosinter Restaurants", offers readers exhaustive answers to the most actual problems and issues related to restaurant marketing. Theory in the book is minimum, it is served clearly and simply, and practical lessons are built on real situations and are accompanied by a detailed analysis.
The publication will become an indispensable tool for each practitioner specialist, and will also be useful to all owners and managers who want to get a clear understanding of what is actually a modern restaurant marketing