Basics of Rumorology. Theory and Practice of Rumor Management. Study Guide
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The manual contains the educational material necessary to understand the nature of rumors, ways to distribute their distribution and means that can be used to manage rumors in the interests of business, policies and personnel management.
For undergraduates, students in the specialty Advertising and Public Relations - the direction of training 031600, teachers, as well as marketers, advertisers, political technologists and managers
For undergraduates, students in the specialty Advertising and Public Relations - the direction of training 031600, teachers, as well as marketers, advertisers, political technologists and managers
Author:
Author:Elena Borisova, Sergey Vasilenko
Cover:
Cover:Soft
Category:
- Category:Science & Math
- Category:Psychology
ISBN:
ISBN:978-5-9765-1913-8
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