Basics of hotel services marketing + eApplication. Textbook for vocational education.

The basic concepts and modern trends in the development of hotel services marketing are revealed, marketing research is provided, and marketing information in the hotel business is studied. The tools of the service marketing complex are evaluated through the product, price, distribution, and communication policies of enterprises. Based on domestic and foreign practices in the hotel business, marketing activities are demonstrated. Examples are given, and the specifics of hotel business activities during economic crises and uncertainty are analyzed. Compliant with the latest generation of the Federal State Educational Standards for Vocational Education. Intended for students of vocational education in the fields of Economics, Management, and Hospitality Services Organization.