Basics of cross-cultural management. How to conduct business with representatives of other countries and cultures
Please sign in so that we can notify you about a reply
This book is the first Russian tutorial on comparative management, or management at the junction of business crops.
Why do McDonald"s company sellers smile in Russia not as in America? What in business relationships characterizes a high degree of avoidance of uncertainty? What corporate culture models work better in different parts of the world? These and many other questions here are answered.
The manual is written in the teaching format, includes tests and consolidating problem situations.
The publication is addressed to the highest leaders, managers of various levels, MBA students, all interested in behavior in the international business environment.
2nd edition
Why do McDonald"s company sellers smile in Russia not as in America? What in business relationships characterizes a high degree of avoidance of uncertainty? What corporate culture models work better in different parts of the world? These and many other questions here are answered.
The manual is written in the teaching format, includes tests and consolidating problem situations.
The publication is addressed to the highest leaders, managers of various levels, MBA students, all interested in behavior in the international business environment.
2nd edition
Author:
Author:Myasoedov Sergey Pavlovich
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Politics & Social Science
Series:
Series: Sociology
ISBN:
ISBN:978-5-7749-0721-2
No reviews found