Authenticity. What consumers really want
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The paradox of the economy of impressions: the more fictitious the world seems, the more we require what is real. As reality is determined, changes and commercializes, consumers respond to something attractive, personal and unforgettable and, above all, authentic. If consumers do not consider your suggestions with real, you will be swamped "fake!" And you lose sales. Authenticity is a new buying susceptibility. In the world, filled with insisted impressions, is an increasingly unrealistic world - businesses must learn to understand, manage and exceed the others in presentation of authenticity from the capital letter "A"
Author:
Author:James H. Gilmore, B. Joseph Pine II
Cover:
Cover:Soft
Category:
- Category:Politics & Social Science
ISBN:
ISBN:978-5-91171-004-0
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