Authentic personal rebranding. New story, new career.
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This book accumulates a whole complex of knowledge about building a professional image and about when and why rebranding is necessary. Yasir Mattar engages in a lively dialogue with the reader, providing a step-by-step guide to creating and modifying a personal brand in an era of rapid transformations - from initial experiences to portfolio creation. He emphasizes the idea of the necessity of continuous education, delving into related fields, acquiring competencies and skills, and developing them in practice. In the author's presentation, a personal brand appears as a harmonious image in which the name, slogan, rhetoric, and visual elements do not conflict with each other. A significant place is given to the storytelling method and instructions on how to present facts 'how to' and 'how not to'. Taking into account the twelve personality archetypes according to Jung and the seven archetypal plots, advice is given on how to make your story light, memorable, and engaging. This informative, educational, inspiring, and motivating book is intended for both novice and experienced marketers, professionals from various fields, and a wide range of readers who are seeking their own image and strive to be on-trend.
Author:
Author:Mattar Yasir
Cover:
Cover:softcover
Category:
- Category:Business & Money
- Category:Self Help & Self Education
Dimensions:
Dimensions:21x15x1.2 cm
ISBN:
ISBN:978-5-9693-0507-6
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