Marketing for top managers. 70 best ideas for your business (CDMP3)
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Audiobook "Marketing for top managers" is intended for managers of the highest link to make the best decisions on business development. In this, the ideas and tools of modern marketing are able to help them. But to highlight the most interesting in the sea of marketing literature is an extremely difficult task. Help in its decision is offered by the Doctor of Economics, Professor NIU-SHE Igor Vladimirovich Lipsits. It is known as one of the creators of the Russian system of economic education for schoolchildren and one of the best teachers of Russian business education. Of the materials of the lectures he read for MVA and Executive MBA, he selected 70 marketing ideas, which may be most useful for the leaders of modern Russian companies. These ideas cover all the main aspects of marketing operations, and acquaintance with them will help domestic managers develop effective competitive development strategies in the increasingly difficult situation in domestic markets of goods and services.
Age category: 12+.
Viktor Rudnichenko reads
Age category: 12+.
Viktor Rudnichenko reads
Category:
- Category:Audio & Video courses
- Category:Cartoons & Multimedia & 3D
Dimensions:
Dimensions:12x14x1 cm
Series:
Series: Business
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