The path of the client. We create the value of products and services through routes of ways, blprints and other visualization tools
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Customers are disappointed - this often happens. It is much worse when people inside companies that create a product do not see this because they are too focused on business processes. This practical book will show your company how to turn the valuable observations of customers into practical ideas. You can visually display your experience with customers and imagine future solutions.
Products and brands managers, marketing experts and business owners will learn how to draw up user experience cards will help determine where their business centers and customer views intersect. As soon as you arm yourself with these data, you can give users real value.
The book is divided into three parts in which you:
- You will understand the basic principles of constructing diagrams and learn how these diagrams can be used in development strategy.
- You will learn how to create diagrams with four iteration modes in the process of compiling cards
Products and brands managers, marketing experts and business owners will learn how to draw up user experience cards will help determine where their business centers and customer views intersect. As soon as you arm yourself with these data, you can give users real value.
The book is divided into three parts in which you:
- You will understand the basic principles of constructing diagrams and learn how these diagrams can be used in development strategy.
- You will learn how to create diagrams with four iteration modes in the process of compiling cards
Author:
Author:Jim Kalbach
Cover:
Cover:Soft
Category:
- Category:Arts & Photography
- Category:Computer & Technology
Publication language:
Publication Language:Russian, Russian
Paper:
Paper:Offset
Series:
Series: O'Reilly series
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-00169-934-7
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