The parametric model of PR discourse
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The monograph is devoted to the determination and comprehensive study of the parametric components of the PR discourse (discourse of public relations) Based on the interdisciplinary approach, the integral concept of the PR discourse is first presented, which allowed to develop a mechanism for its analysis and determine the discursive status of PR texts. In particular, it is proved that the PR discourse is an institutional discourse of an umbrella type, the specificity of which is due to the characteristics of the discursive formation of the corporation. Within the framework of the concept of discourse as a process of generating text, the author managed to form a parametric model of PR discourse, focused on the pragmasemantic and axiological aspects. The book on a rich illustrative material shows the structure of the discursive corporate of the corporation, including multi-gaming texts, describes in detail the order of discourse, discursive tonality and positioning as the necessary conditions for the formation of PR discourse.
For linguists, discourseologists, and can also be
For linguists, discourseologists, and can also be
Author:
Author:Selezneva Larisa Vasilievna
Cover:
Cover:Soft
Category:
- Category:Arts & Photography
- Category:Politics & Social Science
- Category:Reference books
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Scientific discussions
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-9765-4150-4
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