Speech impact in political, advertising, and internet discourse
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The textbook represents theoretically sound and practically verified speech techniques for optimal achievement of communicatively determined goals. The idea of the essential role of the language aspect in social influence is formed. Through the analysis of the linguistic expression, political, economic, ideological interests of a person, groups of persons are revealed. Toratically similar issues are usually considered in a subject division into rhetoric, pragmalinguistics, discourse theory, conflictology. Unlike other educational and reference publications, different forms of speech impact: direct, hidden, argumentation, manipulation, suggestion, persuasiveness - are shown in connection with those communicative practices in which the installation on influence is dominant: politics, advertising, media, consumption discourse. New speech competencies are formed that complement the basic professionally oriented competencies of specialists. An explanatory principle is realized in the presentation of theoretical provisions from “I know what” to “I know-how”. The content of the textbook meets the current requirements of the Federal State Educational Standard of Higher Education. The publication is addressed to university students studying in the areas of linguistics, linguistic examination, advertising and public relations, management, political science, sociology, as well as specialists in the field of rhetoric, conflictology, and communication theory
Author:
Author:Чернявская В.Е., Молодыченко Е
Cover:
Cover:Hard
Category:
- Category:Arts & Photography
- Category:Politics & Social Science
- Category:Reference books
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-9519-2135-2
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