Sell ​​your portfolio. That which is not taught in design schools

From the author of the bestseller "burn your portfolio!" For all freelancers, designers and companies who are tired of taking prices from the ceiling in the hope of earnings.
"The average designer thinks this:" How much should I take for work? Maybe xxx? Yes, it seems to be normal. I"ll take it so much. Then he inserts the numbers into a simple commercial offer and sends the client, crossing his fingers and hoping for approval.
This applies not only to freelancers, but also to many companies. I was the owner of such a company for fifteen years. With the help of a sixth feeling, half of this time invented prices in pursuit of a tender.
Most likely, many of you do the same. Take the price at random. Put it in a commercial offer. Send the client and hope for the best. Everything will change when I show you a working method of pricing for creative services that will make your commercial offer the most advantageous and increase profit. "