Outdoor advertising in Moscow. History, typology, documents

We are used to thinking that advertising is the phenomenon of the 20th century, in fact, the history of signs and posters begin to consider ... from the 17th century. The authors conducted a comprehensive study of the development of advertising in Moscow from old forms to today.
The development of advertising is considered in chronological order, as well as different types and forms of advertising media. The reader will be able to make sure how similar and how different the principles of outdoor advertising are then and now.
The book reflects the history of the evolution of advertising culture from the "Partnership of the Manufactory" Emil Zindel "to" Beeline. Call your favorite number ".
The publication consists of three parts: "History of outdoor advertising of Moscow", containing 27 chapters, "Typology of outdoor advertising" - 17 chapters and third part "Documents", revealing the legal side in the history of advertising. The text is illustrated by a large number of photographs and drawings of Moscow of different eras.
2nd edition, corrected and supplemented