Nobrow. Marketing culture. Culture marketing

How has the cultural landscape changed after the appearance of a global supermarket? What happened to contemporary art after Andy Warhol, with pop music - after Nirvana and MTV, with cinema - after "Star Wars"? And is it so important today, when the label on your T -shirt is more valuable than its style, old concepts of taste and style? The answers to these questions are offered in his book by John Sibruk, Columonist of The New Yorker, Harper"s Bazaar, GQ, Vanity Fair, Vogue, as well as The Village Voice. His study is a guide to modern culture, in which the information noise is more important than the event itself, the quality is equal to relevance, and no one is able to separate the product from its positioning, and cultural value from the market value. Welcome to the world Nobrow is a world in which you have been living for a long time, although you are afraid to admit it to yourself!