New typography

The book was first published in 1928 in Germany and became a kind of manifesto of modern typography. This thorough and exciting study covers a wide range of issues - from theories of social criticism and art history to the increasing importance of photography in graphic design. In addition, in the “new typography”, Jan Chichold formulates extremely clear and clear rules for the design of printed materials. The last chapters contain detailed practical instructions on layout of everyday business documents - up to recommendations for the choice of paper and the correct combination of fonts.
Despite the fact that the standards described in the book are outdated and not used, and Chichold himself abandoned many ideas expressed, the publication will be useful to graphic designers, fontists, illustrators and layoutors, as well as a wide circle of readers interested in the history of graphic and Font design