Kawaii theory

Modern Japanese culture enriched the languages ​​of the world with the concepts of "kawaii" and "kawaii" ("dear", "lovely", "pretty", "glorious", "small") As readers of this book are convinced, Japan is simply obsessed with everything sweet, small, touching, defenseless. Inuhiko, Yomota considers the phenomenon of Kawaii and the evolution of this word from medieval texts to modern practices: a fanatical passion for manga and anime, cosplay and collecting souvenirs, worship of idol groups and "mimization" of everyday communication are found here theoretical rationale. Comparing Kawaii with other unique concepts of Japanese aesthetics, the author thinks whether Kawaii really represents the culture of Japan?
Inuhiko Emota - a famous Japanese -human scientist: a semiotic, literary critic, a film, a translator, an invited professor in several Japanese and foreign universities, the author of almost a hundred books