Introduction to intercultural communication. Textbook

The basic concepts and procedures for the analysis of intercultural communication are disclosed, signs and indicators of verbal and non -verbal forms of intercultural communication are presented, and ways to increase the effectiveness of intercultural interaction are shown. Culture is considered not only through the prism of a classic descriptive approach - as a phenomenon and essence, but also through a new dynamic approach - as a process and design. The models of intercultural competence are given through awareness of their own characteristics, overcoming limiting attitudes and reflection of the experience of intercultural communications in different situations. The book helps to learn to understand and take into account the variety of crops in the process of intercultural interaction with different people.
corresponds to the Federal State Educational Standard in the last generation.
For undergraduate students studying in the specialties of a humanitarian profile. It can be useful to everyone who seeks to learn about increasing the effectiveness of intercultural communication and interaction