How to see. Visual journey through the world created by man
Please sign in so that we can notify you about a reply
The new edition of the classical leadership of George Nelson, released on the forty anniversary of his original publication.
originally published in 1977 by the famous American manufacturer of furniture German Miller, the critical manifest by George Nelson on how to recognize, evaluate and understand the objects and landscape of visual objects, and also how design influenced generations of professionals, students and fans. Forty years later, this cult book was returned to life with a fresh, new look and feeling. At a time, when a collective passion for design became global, one of the most important designer designers of the 20th century continues to educate and inspire readers around the world.
Nelson’s worldview is based on the fact that the design, regardless of the scale of its application, remains a form of communication for society, and that, as it put it, “not so much the significance of the object is important - as a rule, the designer to influence this designer It cannot - but the degree of emotional expressiveness of its basic elements. ”
Today, as in the time of Nelson, the work of the designer is perceived mainly as the creation of something material, but for him, at the forefront, there was a connection between the product of the designer’s work and the observer whose field of view was this product. As Nelson notes in his preface, the awakening of awareness, as a rule, leads to the expansion of its boundaries.
“How to see” is his call to the action to which we have yet to react
originally published in 1977 by the famous American manufacturer of furniture German Miller, the critical manifest by George Nelson on how to recognize, evaluate and understand the objects and landscape of visual objects, and also how design influenced generations of professionals, students and fans. Forty years later, this cult book was returned to life with a fresh, new look and feeling. At a time, when a collective passion for design became global, one of the most important designer designers of the 20th century continues to educate and inspire readers around the world.
Nelson’s worldview is based on the fact that the design, regardless of the scale of its application, remains a form of communication for society, and that, as it put it, “not so much the significance of the object is important - as a rule, the designer to influence this designer It cannot - but the degree of emotional expressiveness of its basic elements. ”
Today, as in the time of Nelson, the work of the designer is perceived mainly as the creation of something material, but for him, at the forefront, there was a connection between the product of the designer’s work and the observer whose field of view was this product. As Nelson notes in his preface, the awakening of awareness, as a rule, leads to the expansion of its boundaries.
“How to see” is his call to the action to which we have yet to react
Author:
Author:George Nelson
Cover:
Cover:Hard
Category:
- Category:Arts & Photography
- Category:Culture
- Category:Reference books
Publication language:
Publication Language:Russian
Series:
Series: Creative
ISBN:
ISBN:978-5-00146-321-4
No reviews found