History for a million dollars. A master class for screenwriters, writers and not only

Lecturer of scenario skills, Hollywood guru Robert McCay offers a systematic approach to the "story of stories". He proposes to abandon the set of plots and create a dramatic structure: to choose a hero, among many events, find the most important thing, violating the order of things, proceed to overcoming obstacles, bringing the matter to the crisis, show how the hero is decided, maybe the only true step and begins Act, and then either victory, or ... the final defeat - everyone is free to choose their finals. This book is the Bible for scriptwriters and writers, but, of course, it will be useful to specialists in public relations, marketers and everyone who would like to learn to tell interestingly and, most importantly, convincingly.
This is a professionally and thoroughly written work, its main task is to draw attention to the "craft" part of the process of creating the script, and even any story.
The author offers not stamps, but gives keys to understanding the psychology of perception. His book is not a manual from the category "Make yourself", but the ability to learn and master the mechanisms of influence on the consciousness and subconscious of the viewer through an expert story told.
The author convinces that it is owning skill that allows us to most fully realize a talented idea in such a technological process as creating a film.
The authority of Robert McCa in the circles of modern scriptwriters and writers is huge. He is a real guru of modern Hollywood.
For everyone who dreams of their "story for a million". This book will teach skill - the practical implementation of their ideas, which so lacks people of creative professions. For scriptwriters, writers, producers, managers and art director of cinema and television, for creative advertisers and publishers. For everyone who wants to create