End of fashion. Clothing and costume in the era of globalization

“When the death of a phenomenon is proclaimed, this is not a reason to sound the alarm,” the authors of the collective monograph “End of Fashion” say in the introduction. In their opinion, the modern world, despite the end of history, art and man himself, announced at the end of the last century, simply goes into a different state, and the fashion, which is sensitive to any social transformations, embodies this process. Such an idea receives a comprehensive justification in the works of the largest theorists and fashion historians: Hazel Clark, Adam Gekchi, Valerie Steil, Vicki Karamminas, Ans Rokamora, Olga Weinstein, Hilary Radner, Sandy Black ... The authors" focus is the interaction of fashion with modern industries ( art, digital technologies, economics), as well as with the most important problems of today (globalization, ecology, memorial policies) From the head to the chapter, the reader opens the panorama of global cultural shifts, considered through the prism of fashion as a universal and multifaceted semiotic system