Design and advertising. From theory to practice

Effective, fast, professionally!
The book is written on the basis of design teaching at universities
Graphic design workshop
Information technologies in design and advertising
Solving practical problems with numerous examples
Make your own creative portfolio!
The book introduces the reader to the most important areas of the material and information environment of a person in the creation of which specialists of creative professions - designers take part.
The material of the book contains general information about the design - artistic design of industrial products and objects of intellectual activity. Communicative means of graphic design are analyzed in detail. Advertising design is considered, various types and forms of its use are given. Particular attention is paid to the practical area of ​​graphic design aimed at processing raster and vector images, the creation of 3D-models of industrial production products.
The publication is intended for a wide range of readers interested in design and advertising, and will also be useful to college and universities students studying in the relevant specialties