Culture. Design. The beginning of the XXI century

The bill with any book begins with design. First, we notice the shape and color, then our attention switches to the details of the graphic design, then we read the text in the manner dictated by the font composition. So our meeting happens not only with books, but also with most objects of cultural reality. The design surrounds us from all sides, we constantly use this familiar word, but explaining what exactly it means is not so simple. The boundaries of this term and the phenomenon itself are blurred due to the variability of living sociocultural processes, and in order to understand their meaning, it is worth analyzing how design and modern culture form each other. Applying such a bilateral approach, the author of this book shows how design products are associated with widespread digitalization and virtualization, new romanticism, return to the analogue, cyberistry and other cultural meta -cookeds of the early 21st century. Alexey Ryabov - Associate Professor Markhi, practicing architect, design researcher