Cult-Tovars. Commercialization of history in mass culture. Collective monograph

The collective monograph is devoted to the study of the problem of rethinking and commercialization of history in various genres and formats of mass culture. The book includes in “The materials tested during the International Conference“ Cultivar: Commercialization of History in Mass Culture / Literature ”, which took place in June 2019 at the University of Bologna in Italy.
In the Russian culture of the 2000s-2010s. Historical stories and cultural interpretations of history become the subject of not only the most acute ideological debates, but also scientific studies, which is associated with the difficulties of analyzing the modern political and economic situation in Russia and the world, with the growth of “phantom” empire, with the increase in nostalgia in the lost state greatness, with attempts to form a positive image of Russia and its achievements in the past. At the same time, there is a successful commercialization of historical discourse in literature, cinema, in television series, in advertising, in quests and historical reconstructions, in various cultural practices of everyday life.
The publication is addressed to researchers studying mass culture and media, students, graduate students and all the issues that are interested in the mentioned circle