Calls to entrepreneurs cases entrepreneurship
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This collection consists of 15 cases - problem situations that in real life can meet on the path of any entrepreneur at different stages of doing business. Cases are devoted to such topics as “Opening a business", "Marketing market analysis"," PR and advertising "," selection of staff "," attracting finance "," loyalty programs", "risk management", etc. In addition, additional material To the tasks will help students in solving cases. The heading "for reference" is presented, which defines certain terms, as well as the heading "expand knowledge", which contains useful information that facilitates the search for the response