British poster of the XIX - XX centuries from the meeting of the Pushrooms named after A.S. Pushkin

The collection of applied graphics of the second half of the XIX - early XX centuries in the PMM named after the unique in fullness and value. A.S. Pushkin represents the most curious period in the history of commercial graphics related to the emergence and development of national art advertising schools. The publication is dedicated to the British advertising poster and clearly demonstrates the formation and development of visual advertising in the UK.
The Society of the Victorian era initially despised advertising as a marginal phenomenon, and British artists were alienated for a long time from the needs of the growing market. After the creation of the London sketch club, which was a community of the professional elite of London illustrators and artists, an advertisement rose to a high artistic level, possessing an affordable and at the same time, prompting its creators to creative searches and innovative experiments. Vivid examples can serve as posters created for the London subway, London transport, concern "Shell", etc. The British illustrated advertising is an expressive and emotional evidence of the events of the era, reflecting the mentality of the nation and illustrating the cultural and social environment in which it was created.
As part of the art of advertising in the UK, many stereotypes were overcome, there was an evolution of the very mechanism of artistic perception. The profession of a commercial designer in the United Kingdom acquired an unusually high status. The work of many advertising artists has become the subject of national pride, thanks to the success and world recognition of British designers, applied graphics expanded the country"s cultural heritage and was honored to get to the museums of art of the 20th century