Author, scissors, paper. How to quickly write impressive texts. 14 lessons

How to learn to invent, develop, write and edit bright, exciting texts? How to wake up the potential of an original storyteller?

Journalist and writer Nikolai Kononov created a method that looks like a staircase to write in an original case. “In these 267 pages, I tried to thicken everything that I knew - techniques, methods, traps and tactics of leaving them, etc. - And what I understood in twenty years in journalism, and also [the devil knows how to count how much] in the literature. Composing this book, I wanted to help the one who writes articles, non-fiction, letters, pitch and any texts that need to convince someone, enlighten and passionate. ”

The author’s method, consisting of 14, is tested in many editions, at the seminars of documentary literature and journalism, at the courses “How to write well” for everyone who wants to learn to write from scratch or entry-level.

Method of the pond? Children and scientists, and creative people, and reporters, and editors, and copies? Theram, and managers, and students - to all who erect?

You can write articles, posts, longders, essays, slogans. Yes, books in the end. Choose exciting topics and invent the headlines. To convey to the reader meaning, not white noise.

Another book will tell you how:
Find your personal style
Expect the topic and collect material
overcome the writer"s block and procrastination
Learn to write portraits of people
Techniques for working with short and long texts
Take interesting and informative interviews
Write a business letter, pitch, longrid and posts on social networks
Choose the topic and sell the story of the reader
become an editor
From the author
Can you learn to write, master the magic of the word?

You can. There is no magic. 15 years of work with texts and their authors convinced me that everyone carries the potential of the original narrator. But how to wake this potential?

My method looks like a staircase for the ability to write in an original way and in the case-from 14 tunes. This method is tested on all my editions, then at the Non-Fixing courses (documentary literature) and journalism. And then, in general, in the courses “how to write well” for everyone who wants to learn to write from scratch or the level of a beginner. Students who did not understand the writer"s craft learned to invent, develop, write and edit bright, exciting texts.

I collected all mental and technical techniques under this cover and tried to tell about them simply and intelligently. These techniques do not claim to be some special uniqueness, but it seems that I managed to write a book that was closer to the Russian version of Elements of Style. I tell you how to write letters, and slogans, and articles, and essays. I am sure that my method is suitable for scientists, and reporters, editors, copywriters, and managers - to everyone who affects the course of events.

If you doubt the need to be able to write in the era of stickers, Snepchata and Wotsap, I have the following serious arguments.

Firstly, the photos and videos, of course, defeated the letters, but in paradoxical we write more and more. According to how the addressee formulates thoughts in the mail, messenger or application for dating, we decide whether to spend time talking with him or not. We feel fatigue more acutely from the flow of information that is included in our brain. The more important laconicism, the ability to quickly convey the meaning, and all the more valuable people who know how to explain in accessible, original and bright. See the amazing in an unlucky, real world. To tell you so that the reader cannot come off the text. I helped and help such people find my voice and make a name for myself.

Secondly, the craft of the narrator is forever. “Romanists” are always valued in the prison chamber of being. Presentation, Pitch to the investor, the legend of the company for internal and external communications are created according to the laws of drama. The ability to tell stories pays off from the very first book, an round of investment, a loud article or a speech at a conference.

Thirdly-this is important for journalists-unlike the screenwriter in the cinema and the gaming industry, the writer is not constrained by technical requirements. The producer will not force him to introduce new heroes, your text will pass the seven nannies-scriptoktors. At the same time, film producers are hunting for cool films for filming. In my case, producer Alexander Rodnyansky acquired the rights to film adaptation of Durov Code.

So, we sit down and write.

For whom this book
For everyone who writes professionally: journalists, copywriters, editors and authors.
5th edition