Articulation and functioning of signs in culture. In 2 parts

Articulation and functioning of signs in culture. Part 1
Why does the rose flower symbolize love? Why are people more and more often pay not for a thing, but for the brand? Items, phenomena, countries and even people are signs? In this book, the author will answer these and many other questions from the point of view of sign systems.
Sui Yan is considering the environment, a modern consumption society from the perspective of semiology. He explains in detail how the sign value differs from the consumer, gives examples of successful marketing decisions and unsuccessful attempts to introduce sign systems.
For students and specialists in the field of semiotics, sociology and everyone who is interested in this topic.

China in signs. Part 2
What or who is the most representative sign of China? Confucius? The great Wall of China? Kung Fu? Rice? In fact, there are a lot of signs personifying China, they changed depending on historical and social contexts.
Sui Yan is considering the environment, a modern consumption society from the perspective of semiology. He gives examples of successful marketing solutions and unsuccessful attempts to introduce sign systems. The book is a continuation of the monograph "Articulation and the functioning of signs in culture."
For students and specialists in the field of semiotics, sociology and everyone who is interested in this topic