Art of selling medications
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The book is dedicated to the issues of the pharmaceutical business. It was written by the training manager of one of the largest pharmaceutical companies responsible for the preparation of medical representatives in Russia and the CIS countries. This is one of the first publications in which the features of sales of drugs in the Russian market are analyzed. All stages of the work of a medical representative of the pharmaceutical company are considered in detail. Key factors are described that determine competitiveness in the pharmaceutical market - a promising sphere of business activity. For greater accessibility of the material, the book includes original schemes and tables.
For medical representatives and managers of pharmaceutical companies, marketing specialists and doctors interested in pharmaceutical business issues
For medical representatives and managers of pharmaceutical companies, marketing specialists and doctors interested in pharmaceutical business issues
Author:
Author:Пауков С.В.
Cover:
Cover:Soft
Category:
- Category:Business & Money
ISBN:
ISBN:5-89481-411-1
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