Dramaturgy of design. How to amaze with graphics, products, services, and create impressions using storytelling techniques

Good design embodies even the strangest ideas in life. However, without the ability to tell history, he is unlikely to be memorable and bright. Drama in design and the correct construction of the plot is a unique, very strong, but not enough tool.

All intriguing logos, pages or retail outlets are divided into colors, lines and shapes, as well as into life events and a million other different elements. About how to read these elements and how to tell stories that will attract people to your side and prove to them the value of your projects, read in this book!

Ellen Lupon is a teacher with many years of experience in the field of graphic design. In this book, she explores the psychology of visual perception from the point of view of drama. Presenting dozens of tools and concepts in a lively and visual form, it will help any designer strengthen the narrative power of his work in order to speak the user in the same language and direct it in the right direction