Applied psychology. Textbook

The textbook presents the basic principles of modern applied scientific psychology. It analyzes the socio-psychological and ethno-psychological features of behavior. The author provides an interpretation of the psychological structure of personality and describes applied methods for its study. The book discusses issues of communication and psychological influence on personality. Practical examples are used to illustrate the characteristics of styles and specific types of business communication. The book also covers the specifics of establishing and maintaining business contacts with representatives of different national cultures. It complies with the requirements of the latest generation of federal state educational standards for higher education. Intended for students studying management and international relations, it can also be used by students and teachers of psychology and pedagogical faculties of universities and colleges, as well as future educators and social workers. 2nd revised and expanded edition.