Applied marketing
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This book is for those who want to strengthen the position of the company in the market and make their business more profitable. It addresses the foundations of commodity, price, communications and sales policies of the enterprise. Particular attention is paid to issues related to segmentation and positioning, as well as the cost accounting system and methods of forecasting based on financial data in order to reduce the degree of uncertainty in the future. The book is intended for entrepreneurs, marketers, students of economic universities, as well as for those who want independently Study marketing basics
Author:
Author:Kulibanova V.
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Romance & Love
Paper:
Paper:Gray
Series:
Series: Modern Business
ISBN:
ISBN:5-7654-2372-8
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