Anti-Napoleon

The author of the book is a famous historian, an expert on the Napoleonic era - shows that the famous French emperor is intuitive (and very competent!) Used the fundamental principles of the PR and marketing, well-known to the modern reader. It turns out that Napoleon Bonaparte became - not even suspecting about it! - Master-virtuoso creation and maintaining your own brand.
Napoleon - Global Brand, which overstated not only geographical, but also temporary borders and successfully existed for 200 years on a global scale ... You can not know who is such Napoleon, but not hear about it - it is impossible!
History is not the power of the fact, but the authorities of the interpreter of the fact, the Sergey Nechaev emphasizes. And than a talented interpreter, the easier it is to bring any idea to the mass consciousness.
This book is an example of a serious and at the same time a fascinating historical study.
For anyone interested in history and policies in real dimension