Anatomy of Design: Advertising. Books. Newspapers. Magazines

The book "Anatomy of Design ..." begins with the study of factors affecting this area of ​​design, including the lifetime of publication and stimulation of consumer interest, the requirements of distribution and display of publications, as well as environmental protection. It traces how publications attract attention and establish communication with the reader on the aesthetic and emotional level through the information provided, the appearance and how nice to keep them in their hands.
The book studies the discipline of publishing design, considering its individual elements and forms. It displays the principles underlying graphic design, takes into account the material and financial prerequisites of publications and discusses specific design needs for various types of publications. It explores everything - from commercial requirements for the cover and navigation role of the grid and layout to physical requirements for format and binding.
This international selection reflects the latitude and variety of design work in this area, giving inspiration to designers and studios. Included works give a visual example of a wide space for creativity in all areas of publishing design