Analytics as a competitive advantage

In the world where traditional sources of competitive advantage are already largely exhausted, it is difficult to help your company stand out from the crowd of competitors. Use the analytics to make the solutions you make more correctly, and business processes went as efficiently as possible.
In the book "analyst as a competitive advantage. New science win "Tom Deavenport and Joan Har-Rica argue that the data use framework has significantly expanded. Leading companies are not simply collecting and stored large amounts of information. They fully build their competitive strategy on the knowledge obtained by the data, and this strategy, in turn, brings them generous fruits.
What is their secret weapon? In analytics - modern methods of quantitative and statistical analysis and forecast modeling used in strong support from the heads of managers and powerful information technologies in the information science.
Why compete on the basis of analytics? In times, when companies in many industries offer similar goods and use similar technologies, the last remaining differences can serve as unique business processes. Many preceding basics of competition, such as the geographical advantage or benefits from regulatory bodies, blurred by globalization. Copyright technologies quickly copy, and create revolutionary innovations in goods and services is becoming increasingly harder.
Therefore, three things remain as the basis for competition: effective performance, making smart solutions and the ability to extract all possible value from business processes to the last drop - and all this can be achieved, thinly and professionally applying analytics