Analytical marketing: What should the marketing analyst know: Textbook

The book presents the main spheres of the analytical activity of marketing and its economic justification, rethinking of "old" tools and approaches in combination with innovative ideas and methods to achieve high results. The main task of the book is to arm the marketer with the necessary material, methods, technologies and tools with which he will be able to perform a variety of tasks, learn to speak the same language with financial services and leadership, and the company will receive real profit from the results of his activities.
The book is intended for marketing analysts, students, students of MBA programs, graduate students, manufacturers of goods and services and all whose professional activities are related to the marketing and strategic management area