Aesthetic intelligence. How to develop and use it in business and life
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Nowadays, most consumers do not need many things at all - feelings that a certain thing in our country are important. We want to receive additional value from contact with the product. That is why the aesthetics acquires paramount importance for business.
Pauline Brown for 25 years headed the North American division LVMH (Moet Hennessy Louis Vuitton - a French transnational company, a well -known manufacturer of luxury items under the shopping brands of Christian Dior, Louis Vuitton and others) She knows almost everything about the fashion and beauty industry. Pauline is sure: now you need to work in the first place not with the functional properties of the product, but with the feelings and emotions of customers. This is the only way to create successful and, most importantly, durable brands. In this book, Pauline, with examples of many famous companies, tells how different approaches to working with aesthetic principles make business prosperous or, conversely, increase the risk of fiasco (if not
Pauline Brown for 25 years headed the North American division LVMH (Moet Hennessy Louis Vuitton - a French transnational company, a well -known manufacturer of luxury items under the shopping brands of Christian Dior, Louis Vuitton and others) She knows almost everything about the fashion and beauty industry. Pauline is sure: now you need to work in the first place not with the functional properties of the product, but with the feelings and emotions of customers. This is the only way to create successful and, most importantly, durable brands. In this book, Pauline, with examples of many famous companies, tells how different approaches to working with aesthetic principles make business prosperous or, conversely, increase the risk of fiasco (if not
Author:
Author:Pauline Brown
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Science & Math
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Poetbooks Myth. Advanced business practices
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-00195-111-7
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