Advertising that works
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The book discusses the elements and principles of design, the methods of writing memorable advertising slogans and strong advertising texts, a number of inventive advertising campaigns, a creative process and revelation of specialists, examples of self-advertising, as well as advice from experts on creative concepts from the most vivid agencies and design companies in the world
Author:
Author:Berman M.
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Humor & Entertainment
ISBN:
ISBN:978-985-15-1040-1
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