Advertising Strategy. Using the example of "LUKOIL" company products in Europe)
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The manual examines the methodology for identifying the specifics of communicative interaction with consumers of products produced by fuel and energy companies, advertising means in relation to the European market. A sociological analysis of social characteristics and valuables of consumers is carried out by the Focus Group method, which is most adequate in the considered methodology for building advertising strategies.
The concepts of the brand of the country"s brand of the region "are considered in detail, taking into account the specifics of specific sales markets, and also proposed specific tools both to develop promotional concepts and for training personnel of companies as part of the development of branding and advertising strategy, image Companies and products offered by it
The concepts of the brand of the country"s brand of the region "are considered in detail, taking into account the specifics of specific sales markets, and also proposed specific tools both to develop promotional concepts and for training personnel of companies as part of the development of branding and advertising strategy, image Companies and products offered by it
Author:
Author:Lazareva Varbara Vladimirovna
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Politics & Social Science
Series:
Series: Gaudeamus
ISBN:
ISBN:978-5-8291-1300-1
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