Advertising Management
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The basic concepts, objectives and objectives, the functions of advertising management, and the analysis of the advertising process and its structure, have been developed, the basic provisions of the advertising campaign are developed, advertising strategies have been identified, approaches to justify the advertising budget, methods of controlling the advertising process and evaluating the effectiveness of the advertising campaign.
The book is recommended to students of the economic specialties of universities, (bachelor) studying "advertising management" or "promotional activities", as well as teachers, specialists dealing with the theory and advertising practices
The book is recommended to students of the economic specialties of universities, (bachelor) studying "advertising management" or "promotional activities", as well as teachers, specialists dealing with the theory and advertising practices
Author:
Author:Polyakov V.A., Romanov A.A.
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Science & Math
ISBN:
ISBN:978-5-905554-07-0
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