Advertising Guide

With the coming to the Russian economy of market relations in Russia, advertising began to grow cheerfully. Advertising is the form of indirect communication between the product and the consumer. For advertising, media are used (press, radio, etc), printed materials (catalogs, brochures, posters), audiovisual publications (printing editions using magnetic records, CD discs, slides, etc), outdoor exposures (boards with information ) And other technical means. The use of various technical means allows you to successfully solve advertising tasks.
For our country, advertising is a new, dynamic science. It constantly appears new terms and borrowings, which, due to their freshness or foreign origin, are often incomprehensible to Russian specialists. The uniqueness of this book is that it contains most of these topical concepts disclosed in a simple and accessible form using specific examples