Advertising discourse and advertising text

The collective monograph contains the results of a detailed study of the advertising discourse (general characteristics, communicative strategies and tactics, basic concepts and values, development trends), as well as a multidimensional analysis of advertising text and its components (in particular, slogan) Much attention is paid to the characterization of how to create a language game. The techniques of manipulative effects in modern advertising are considered, as well as problems of compliance / non-compliance in the advertising practice of speech culture.
For specialists in the field of communicative linguistics and the theory of discourse, for all who are interested in the peculiarities of the advertising language