Advertising and public relations within the framework of the implementation of the project 'Media Class in a Moscow School'
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The textbook for the 10th grade analyzes the main directions of the professional field of advertising and public relations, and also includes cases that help to better understand the modern tools of advertising production and the art of communication. It covers key concepts, presents the specifics of the development of modern communication science, modern mechanisms of mass communication, and government policy in the field of interaction with society. The textbook is aimed at developing the professional knowledge of students under the project 'Mediaclass in a Moscow school' and is based on the foundations of communication theory, modern advertising, and information management.
Author:
Author:Gordeeva M. A.
Cover:
Cover:soft
Category:
- Category:Business & Money
- Category:Politics & Social Science
Dimensions:
Dimensions:20x14.5x1 cm
ISBN:
ISBN:978-5-7281-3228-8
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