Advertising and PR activities of a hotel enterprise. Educational manual
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The textbook covers the content and specifics of advertising and PR activities of a hotel enterprise, related to the peculiarities of the hotel services and products market development. It analyzes advertising and PR tools and strategies aimed at ensuring successful positioning of the hotel enterprise in the market. The organization of advertising and PR activities of hotels is highlighted, with detailed examination of the use of distribution channels for advertising materials and PR content, the application of internet technologies in advertising, principles of creating advertising materials, and the formation of the image and brand of the hotel enterprise. The peculiarities of creating advertising materials for a hotel enterprise, manipulative techniques used in advertising texts are discussed for the first time. At the end of each chapter, there are questions and assignments to help reinforce the theoretical material. The textbook complies with the requirements of the federal state educational standards of the latest generation of higher professional education. It is intended for students of professional educational organizations studying in the field of 43.02.11 'Hotel Service'. It can be used for training participants of additional professional education organizations, students in both full-time and distance learning formats, and individual chapters may be useful for college students.
Author:
Author:Kluchevskaya Irina Sergeevna
Cover:
Cover:hardcover
Category:
- Category:Business & Money
- Category:Education & Teaching
Dimensions:
Dimensions:21.5x14.5x2 cm
Series:
Series:Vocational Education
ISBN:
ISBN:978-5-16-018645-0
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