Advertising and brand promotion

Create a memorable brand, promote your goods on the market, to carry out an effective advertising campaign will be able to every marketing specialist who has read this not having analogs on the Russian market. In it, on examples of the best samples of world advertising, it is described about everything that is associated with this basic means of marketing communications. Planning a market strategy, new sales schemes, creativity issues in advertising, consumer behavior and target marketing - all these topics are brightly covered using numerous full-color illustrations, the quality of which meets the highest international standards. The book is not only a brilliant advertising benefit for professionals, but also an excellent gift to a business person