Advertising - a universalia of culture. From economics to spirituality
Please sign in so that we can notify you about a reply
In the monograph, the author considers promotional communication as a universal form of culture, creativity as content, the most important condition for its existence and development. Determines advertising as a means of reproduction of culture and man as a spiritual being.
The author methodically, concisely reveals the creative process of turning the idea idea in the plastic of the art product (advertising, show, etc) The author"s interpretation of concepts is proposed: culture, creativity, creativity, artifact.
A creative phenomenon is considered by V.I. Kozlovsky, on the one hand, as a process proceeding in a separate person in a separate point in time. On the other, - as a process dependent on the system of social relations, problem areas, criteria for assessments of creative product, etc.
From the standpoint of cultural analysis of advertising, the author puts and solves the task of finding out the extent to which it affects the world of culture, as the cultural space transforms, as the world of human relations and the person itself changes.
Edition is intended for teachers, graduate students, students, specialists
The author methodically, concisely reveals the creative process of turning the idea idea in the plastic of the art product (advertising, show, etc) The author"s interpretation of concepts is proposed: culture, creativity, creativity, artifact.
A creative phenomenon is considered by V.I. Kozlovsky, on the one hand, as a process proceeding in a separate person in a separate point in time. On the other, - as a process dependent on the system of social relations, problem areas, criteria for assessments of creative product, etc.
From the standpoint of cultural analysis of advertising, the author puts and solves the task of finding out the extent to which it affects the world of culture, as the cultural space transforms, as the world of human relations and the person itself changes.
Edition is intended for teachers, graduate students, students, specialists
Author:
Author:Kozlovsky Valery Ivanovich
Cover:
Cover:Hard
Category:
- Category:Politics & Social Science
- Category:Religion & Spiritually
ISBN:
ISBN:978-5-9906214-0-4
No reviews found